MARKETING STRATEGY

A marketing department,
without the payroll.

Small firms don’t need another vendor. They need someone who looks at the whole picture, decides where the money goes, and owns the result. That’s the job we do.

YOUR FIRST 90 DAYSWORK PLAN
01
Ads liveAccess, kickoff call, ads running
WEEK 01
02
Tracking liveEvery call tracked to its source
DAY 30
03
Website livePractice area and town pages
DAY 60
04
Foundation doneSEO finished, month-four plan
DAY 90
DATES YOU CAN HOLD US TO
01 / THE PROBLEM

Five vendors, no plan.

Most firms we meet have a web person, an ads person, an SEO company and a directory listing they forgot about. Nobody connects any of it to the phone.

FINDING / 01

Nobody owns the result

Every vendor reports their own numbers and none of them match.

FINDING / 02

Budget follows habit

Money goes where it went last year, not where the files come from.

FINDING / 03

Practice areas left out

The work you want more of gets the least attention.

FINDING / 04

No plan past this month

Marketing happens when someone has a spare hour.

FINDING / 05

Reports nobody reads

Fifty pages of charts and no clear next step.

FINDING / 06

Accounts scattered everywhere

Logins with old staff, past agencies and the web guy.

02 / WHAT WE DO

One plan, one team.

01

A 90-day plan

What gets built, in what order, with dates you can hold us to.

↗
02

Practice area priorities

We start with the files you want more of and the towns they come from.

↗
03

Budget split by results

Ads, SEO and Maps funded based on where calls actually come from.

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04

Every account in your name

We gather and clean up your logins in week one.

↗
05

A monthly video

What got done, what the calls showed and what’s next. Five minutes, no jargon.

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06

Quarterly planning

Every three months we look at the numbers together and set the next plan.

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03 / THE ROLLOUT

The first 90 days, mapped out.

The same plan every client starts with. The full version is on the 90-day page.

WEEK 01

Ads live

Access, kickoff call, ads running.

DAY 30

Tracking live

Every call tracked to its source.

DAY 60

Website live

Practice area and town pages up.

DAY 90

Foundation done

SEO finished, first full month of data, month-four plan.

JULIAN VAN DER WALLE LAW / VERNON
59% more clicks

After the ad rebuild, Julian’s average cost per click dropped from $13.62 to $7.98. Same conversions, more clicks, less money.

31.9 to 9.9

Average Google position, July 2025 to September 2026.

GOOD QUESTIONS

A few things worth knowing.

No. Strategy comes with every package. It’s the part that ties the ads, site and SEO together.

No. We start with what will bring in calls fastest, usually ads and your Google listing, then build from there.

One 30-minute kickoff call, quick approvals on new pages, and a monthly video to watch. That’s it.

We can work alongside them, or take over once their contract ends. Either way, the accounts stay in your name.

YOUR NEXT MOVE

Want a plan you can hold us to?

Book a call. We’ll look at what you have now and tell you what we’d do in the first 90 days.