Live in your first week, running in your own account, on your own card. Every dollar visible whenever you want to log in.
Bad targeting can drain a small firm’s budget long before anyone checks the search terms.
Irrelevant clicks for “free legal advice,” “law school,” or practice areas you do not handle.
Some firms pay $16-$19 where $7-$10 does the job.
Money burned on low-value traffic while calls happen mostly on phones.
The biggest market consumes the budget, while still allocating for others.
“DUI lawyer Kelowna” should land on a page specifically about DUI defence.
Button clicks and map directions falsely counted as enquiries.
Everything lives in your firm’s own Google Ads account.
Each market and practice area gets a dedicated budget.
Exclude irrelevant intent before it becomes wasted spend.
Written for your practice and marketing obligations.
Tracking and call assets reveal real calls, not just button taps.
Weekly search-term and bid reviews, plus a monthly video report.
Average cost per click, with 59% more clicks at lower total spend.
Cost per lead from Google Ads during the measured period.
It depends on your practice area and city. Criminal defence and personal injury generally cost more per click than wills or real estate. I’ll give you a realistic number for your market on our first call.
You do. It is in your firm’s name, with your payment card and full account history.
Ninety days to build the foundation, then month to month with 30 days notice.
Tell me where your firm is today. In 30 minutes you’ll know what to fix first, and whether we’re a fit.
The marketing department for growing law firms. Your website, SEO, Google Ads and lead tracking, run by a small senior team. The people you talk to are the people doing the work.