AI SEARCH

When clients ask AI for a lawyer,
is your firm named?

People don’t just search anymore. They ask ChatGPT and Google’s AI who to call, and they get a short list back. I find out if your firm is on that list, and I work every month to get it there.

AI ANSWER
CHATGPTAI OVERVIEWSPERPLEXITY
Who's a good DUI lawyer in Kelowna?

Here are a few options people recommend:

1
Your firm?Criminal defence · impaired driving · strong local reviews
2
Another defence firmCriminal and traffic law
3
A Kelowna law officeGeneral practice
Sources: firm websites, Google reviews, legal directories
EXAMPLE AI ANSWER
01 / THE PROBLEM

The call you never knew you missed.

Someone gets a DUI charge on a Friday night. They don’t scroll through ten websites. They type “who’s a good DUI lawyer in Kelowna” into ChatGPT or Google, and the AI gives them three to five names.

If your firm isn’t one of them, they call someone else. You never see the search. You never get the call. And you never know it happened.

FINDING / 01

AI can’t tell what you do

Vague service pages and no structured data, so AI can’t match your firm to the question.

FINDING / 02

Your details don’t match

Different names, addresses or phone numbers across Google, directories and your law society listing.

FINDING / 03

No straight answers on your site

AI repeats pages that answer questions clearly. Most firm sites talk about the firm instead.

FINDING / 04

Nobody else mentions you

AI trusts firms that show up on directories and local sites, not just their own website.

FINDING / 05

Thin reviews

AI leans on reviews that mention the service and the town, not just five stars.

FINDING / 06

Nobody is checking

Most firms have no idea what ChatGPT says about them, or about the firm down the street.

02 / WHAT YOU GET

What I do, step by step.

01

AI visibility check

I run the questions your clients ask, for your city and your practice area, through ChatGPT, Google AI Overviews, AI Mode, Perplexity and Gemini. You see how often your firm comes up, and who gets named instead.

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02

Answer-style pages every month

New pages that answer the exact questions people ask AI, written for your practice and your town.

↗
03

Fixes so AI can read your site

Structured data, clear page structure, and firm details that match everywhere AI looks.

↗
04

Mentions on the sites AI pulls from

Getting your firm listed and talked about on the directories and local sites AI tools trust.

↗
05

Monthly tracking report

The same questions every month. Where you show up, where you don’t, and who’s ahead of you.

↗
03 / THE ROLLOUT

Month by month. No guesswork.

AI search is built on the same trust signals as Google. So the work starts with the basics and builds from there.

MONTH 01

Check and fix

Run the visibility check, fix firm details and add structured data.

MONTH 02

Answer the questions

Publish answer-style pages for the questions your clients ask.

MONTH 03

Get mentioned

Directories, local sites and a steady flow of reviews.

MONTH 04 ON

Track and grow

Monthly report, then more of what’s working.

WHERE THINGS STAND NOW / A CRIMINAL DEFENCE FIRM IN THE OKANAGAN
~150 a month

The firm’s three sites are cited about 150 times a month in AI answers. The main site has 98 of those (67 in Google AI Overviews, 22 in AI Mode and 9 in Perplexity), the second site has 51 and the third has 1. They come up for questions like “kelowna criminal lawyer”, “bc criminal lawyers” and “dui charges bc”.

#1 source

A real estate and notary firm in the Fraser Valley is the first source Google’s AI lists for “real estate law langley” and “what is title insurance in bc”, with 30 AI citations in total.

SE Ranking AI search data, Canada, October 2026.

WHO DOES THE WORK

You don’t get passed around. You get me.

Your AI visibility, your SEO and your website are run by the same person. Nothing falls between agencies, and every account stays in your firm’s name.

GOOD QUESTIONS

A few things worth knowing.

It’s built on SEO. AI tools lean on the same sites and signals Google already trusts. This adds answer-style pages, cleaner firm details, mentions on the right sites, and a monthly check of what AI actually says about you.

No. Nobody controls what AI says, and anyone who promises that is guessing. I guarantee the work, and every month you see exactly where your firm shows up and where it doesn’t.

A short report. The questions I ran for your city and practice area, how often your firm was named, and which firms were named instead.

Some changes show up within weeks. Most take a few months, because AI tools need time to pick up new pages and mentions.

Yes. No guaranteed outcomes, no specialist claims you’re not entitled to, and you approve every page before it goes live.

YOUR NEXT MOVE

Is AI sending you clients?

Find out for free. I’ll run the questions your clients ask and send you what comes back.