Alpine Legal Services is a small real estate, wills and notary firm in Chilliwack. Great reputation, hundreds of five star reviews, and almost no way for new clients to find them on Google. Here’s what changed.
Alpine had everything a client wants. Lawyers and notaries under one roof, transparent pricing, modern signing, hundreds of five star reviews. But the website didn’t look like the firm, it barely showed up for anything beyond the firm’s own name, and nothing was tracked.
Nobody could say whether Google brought in a single file. Spring and summer bring about two thirds of the firm’s yearly work, so every month of being hard to find costs real money.
A fast WordPress site with 22 pages, built around tap-to-call and clear service pages.
Chilliwack, Abbotsford, Langley, Surrey, Mission, Maple Ridge, Hope, Agassiz and the wider Fraser Valley.
A dedicated hub and location pages for the lawyer-and-notary advantage.
Business Profile categories, services and listings rebuilt.
Separate numbers for Maps, organic search and ads.
Tracking went live in late February 2026. Calls rose and remained strong through the busy season.
Maps and organic search provide the bulk of the calls. Ads fill the gaps, at $23 to $37 per lead from July to September.
In August, Alpine opened 38 files by mid-month, compared with 26 for the whole of the previous August.
While the local market was down around 17% for the year, Alpine’s file count was down just 7%. In October, they increased ad spend based on what the numbers showed.
Audit the old website, Google profile and local market.
Call tracking goes live.
Location and notary pages published.
150 to 190 calls a month.
Shanal Prasad · Lawyer, Notary Public and CPA · Alpine Legal Services
Tell me where your firm is today. In 30 minutes you’ll know what to fix first, and whether we’re a fit.
The marketing department for growing law firms. Your website, SEO, Google Ads and lead tracking, run by a small senior team. The people you talk to are the people doing the work.