Most firms can’t tell you where last month’s clients came from, or how many calls went to voicemail. We track every call and form back to the search, ad or listing that sent it, and show you the ones that slipped through.
In a 2024 test by Clio, only 40% of law firms picked up when a potential client called. Most people don’t leave a voicemail. They call the next firm.
“Google, I think” isn’t an answer you can budget around.
Calls at lunch, after five or on a busy court day just disappear.
Button taps and map directions reported as leads.
The first conversation happens in a rush, or not at all.
Website enquiries sitting in an inbox nobody checks daily.
Without call data, budgets go where they always went.
A separate number for your website, Google Maps listing, ads and directories, all forwarding to your office.
Listen back to real calls to see how enquiries are handled.
When a new caller doesn’t get through, you know right away so someone can call back.
Every website enquiry tagged with the page and search that produced it.
Google Ads set to learn from real calls and forms, not clicks on a button.
We listen to a sample of calls each month and tell you what’s costing you files.
A short walkthrough of where the calls came from and what we’re changing.
Tracking goes in first, so every dollar after that is measured.
Calls from the ads are tracked from the day they go live.
Numbers on your site and Google listing, forms tagged.
Every source tracked, first missed call report.
Intake notes each month, budget moved to what’s working.
Every one tracked to its source. 93 came from Google Maps, 30 from organic search, 24 from Google Ads and 7 from direct visits and referrals.
Calls that didn’t cost a click. That’s how we know where to spend the next dollar.
No. Your main number stays on directories and your Google listing as the primary record. Tracking numbers are set up so your local rankings aren’t affected.
You do. If we ever part ways, the numbers stay with your firm.
No. We show you which calls were missed and help you set up a simple callback routine. If you want an answering service, we’ll help you pick one and track it.
Callers hear a short notice before the call connects. We set that up as part of the build.
Book a call. We’ll look at how calls reach your firm today and where they’re getting lost.
The marketing department for growing law firms. Your website, SEO, Google Ads and lead tracking, run by a small senior team. The people you talk to are the people doing the work.