People don’t rush a will. They read, compare and ask friends. We make sure that when they look you up, your firm explains things clearly, has the reviews to back it up, and is easy to call.
Wills and estates work is steady, but it goes to the firms people already trust. Most firm websites don’t do much to earn that trust.
People want to know what a will costs, how long probate takes and what an executor does.
Wills, powers of attorney, probate and estate disputes all mashed together.
Families read reviews closely before choosing a lawyer.
Local searches for “wills lawyer near me” go to firms with a stronger Google profile.
People research for weeks. If your site has nothing useful, they find someone else’s.
You can’t tell which pages bring in clients.
Wills, powers of attorney, representation agreements, probate and estate administration.
Articles that answer the questions families actually ask, written to fit law society rules.
A stronger Business Profile and a simple way to ask happy clients for reviews.
A page for each community you serve.
Every call tagged with where it came from.
Alpine Legal handles real estate, wills and notary work in the Fraser Valley. Their monthly Google search clicks went from 66 in December 2025 to 330 in September 2026.
Yes. People take longer to decide, so clear content and reviews matter more than fast ads.
Yes. You review and approve everything before it goes live.
Yes. It gets its own pages, separate from wills and planning.
Book a call. We’ll look at your site, your reviews and your Google listing, and tell you what would make the biggest difference.
The marketing department for growing law firms. Your website, SEO, Google Ads and lead tracking, run by a small senior team. The people you talk to are the people doing the work.