When someone searches “lawyer near me,” three firms show up on a map before any website does. If you’re not one of them, you’re invisible to the people closest to your office.
Calls.
Alpine had 154 tracked calls in September 2026. Ninety-three came directly from the Google Business Profile. No ad clicks to pay for.
It is rarely one big thing. Six small problems stack together, and most can be fixed in the first month.
Google cannot rank one generic Services page for everything.
You take clients from five towns but mention only one.
Wrong category, empty description, no services, lack of data.
Google has to guess what your firm does and where.
A person searching on a phone will not wait six seconds.
Without call tracking, nobody knows which files came from the site.
Categories, services, description, hours and photos.
Regular updates to keep the profile active.
Consistent name, address and phone number around the web.
A realistic way for front-desk staff to ask happy clients for feedback.
A dedicated number that makes every enquiry measurable.
Profile improvements may affect rankings in a few weeks. Reviews and directory signals take months to build.
No. I guarantee the agreed work and show you the calls the listing produces, not a particular ranking.
Tell me where your firm is today. In 30 minutes you’ll know what to fix first, and whether we’re a fit.
The marketing department for growing law firms. Your website, SEO, Google Ads and lead tracking, run by a small senior team. The people you talk to are the people doing the work.