When someone in your city searches for a lawyer who does what you do, there are three places to show up. The ads, the map pack and the organic results. I get your firm into the two that don’t cost per click, and track the calls they send.
It is rarely one big thing. Six small problems stack together, and most can be fixed in the first month.
Google cannot rank one generic Services page for everything.
You take clients from five towns but mention only one.
Wrong category, empty description, no services, lack of data.
Google has to guess what your firm does and where.
A person searching on a phone will not wait six seconds.
Without call tracking, nobody knows which files came from the site.
Speed, indexing, redirects, links and mobile problems, fixed rather than just reported.
A dedicated page for each service, built around real local searches.
Original copy for each town you serve.
LegalService, Attorney and FAQ markup on applicable pages.
Categories, services, description, posts, photos and review system.
Answers to client questions that follow law society marketing rules.
Every enquiry connected to the search that produced it.
A defined sequence of work rather than an endless audit.
Technical fixes, tracking, Google profile and schema.
Practice area and location pages go live.
Monthly content begins, early rankings and calls appear.
Each month builds on the last.
Monthly Google search clicks
September calls not from paid ads (93 Maps, 30 organic, 7 direct/referral).
Google profile changes may affect rankings within weeks; new pages often take two to three months to start appearing. Sustained growth commonly takes six months or longer, so Google Ads covers the early gap.
Yes. No guaranteed outcomes, unsupported specialist claims or misleading comparisons. You approve content before it goes live.
Not always. If the existing site is sound, I work with it. If it blocks SEO or is too slow, I’ll explain why a rebuild may make sense.
Access to your website, Google profile and Search Console, plus 30 minutes to identify which files you want more of. Then brief page approvals before publishing.
Tell me where your firm is today. In 30 minutes you’ll know what to fix first, and whether we’re a fit.
The marketing department for growing law firms. Your website, SEO, Google Ads and lead tracking, run by a small senior team. The people you talk to are the people doing the work.