People charged with impaired driving or assault don’t shop around for weeks. They search on their phone, often the same night, and call one of the first names they see. We make sure that’s you.
Criminal defence is one of the most expensive areas to advertise in. Small mistakes cost real money fast.
We regularly see firms paying $16 to $19 a click where $7 to $10 does the same job.
Ads showing for divorce, wills or injury searches, or for people in another province.
Most defence enquiries come from phones.
Impaired driving, assault, drug charges and roadside prohibitions need their own pages.
People now ask ChatGPT who to call. If your firm isn’t named, you never know you missed it.
Without call tracking, you can’t tell a real enquiry from a wrong number.
Mobile first, bids set to the real market rate, budgets split by city, and a strong negative keyword list.
Impaired driving, assault, drug charges, roadside prohibitions and more, each written for your courts and your towns.
A page for every court and town you cover.
Getting your firm named when people ask ChatGPT and Google’s AI for a defence lawyer.
Every call recorded with the search or ad that produced it.
After the ad rebuild, Julian’s average cost per click dropped from $13.62 (June and July 2026) to $7.98 (August to October). That bought 59% more clicks for less money, with the same number of conversions.
It depends on your cities and charges. On the first call we’ll give you a realistic number for your market.
Yes. Each charge gets its own page, written to fit law society marketing rules. No guarantees of outcomes.
Yes. We build a page and a campaign for each city you take files in, so one city doesn’t eat the whole budget.
We time the ads for when people actually search, which for defence is often evenings and weekends.
Book a call. We’ll look at your ads, your site and your Google listing, and show you where the money is leaking.
The marketing department for growing law firms. Your website, SEO, Google Ads and lead tracking, run by a small senior team. The people you talk to are the people doing the work.